Maat and human communication: Supporting identity, culture and history without global domination

by Molefi Kete Asante
South African Journal for Communication Theory and Research. Vol 38, 2012 -Issue 2: African communication/media theory

Abstract

This paper discusses the ancient Egyptian ideal of Maat, or the moral order, and its implications for human communication. It is argued that the communicator must always be in search of harmony, balance, order, justice, truth, righteousness, and reciprocity. Maat opens up possibilities that go beyond tolerance for the Other towards profound respect.

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