Mass Communication: Principles and Practices

Edited by Molefi Kete Asante and Mary B. Cassata | Macmillan (1979)

Mass Communication: Principles and Practices

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Asante is “one of America’s top 100 leading thinkers.

—Utne Reader
Asante, a sixth-generation American descended from enslaved Africans, has been a guiding light in African American studies.

—Booklist
Molefi Kete Asante is a seminal thinker.

—Cornel West, Princeton University

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