Mass Communication: Principles and Practices

Edited by Molefi Kete Asante and Mary B. Cassata | Macmillan (1979)

Summary

Mass Communication: Principles and Practices

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  • Asante is “one of America’s top 100 leading thinkers.

    —Utne Reader

  • Asante, a sixth-generation American descended from enslaved Africans, has been a guiding light in African American studies.

    —Booklist

  • Molefi Kete Asante is a seminal thinker.

    —Cornel West, Princeton University