Transracial Communication

by Molefi Kete Asante [Arthur L. Smith] | Prentice-Hall (1973)


Summary

This book explores and explains communication among different racial groups within the scope of existing communication theory. Following a brief introduction, chapters cover "Directions in Transracial Communication" (definitions, process, structurization, and purpose); "Culture and Transracial Communication" (a viewpoint on culture, time, family, black language styles, functions of black language, and an approach to intervention); "Structure of Transracial Communication" (form and content, qualities affecting structure); "A Model of Transracial Communication" (universal context, ethnic perspective, and initiator); "Elements of Transracial Noise" (control beliefs, stereotypes, lack of basic skills, and inadequate perception); "Symbols in Transracial Communication" (symbols, symbols and racism); and "Determinants of Normalization" (Speech acts in transracial contexts, metacommunication, sex and transracial communication, social stratification and transracial communication, conversations in the routine, and consensus--the plague of normalization). A 157-item bibliography concludes the volume. (HOD)

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  • Asante is “one of America’s top 100 leading thinkers.

    —Utne Reader

  • Asante, a sixth-generation American descended from enslaved Africans, has been a guiding light in African American studies.

    —Booklist

  • Molefi Kete Asante is a seminal thinker.

    —Cornel West, Princeton University